No matter what industry you’re involved in, having an idea of your personal brand is key to representing yourself well in every situation. If you don’t have a firm idea of who you are, it’s easy to lose your focus or moral compass as your career progresses. Here are three suggestions for developing your brand based on advice from John Branca Harvard.
1. Focus on Connections
One of the top priorities that John Branca Harvard mentions is staying true to the artists he represents as an entertainment lawyer. Rather than putting an emphasis on his profit or the risks he takes by representing a certain artist, he focuses on connections with his clients. This viewpoint is easy to replicate across industries. For example, if you’re a therapist, you should present yourself as a physician who puts his or her clients’ health and wellbeing above all else. If you’re a researcher, you should prioritize developing relationships with your fellow researchers rather than trying to figure everything out on your own. By centering your brand on connections with your clients and coworkers, you create a supportive community and increase awareness about your brand.
2. Make Your Brand Public
Developing your brand … Read More
